Blog

You will find loads of tips about websites and digital marketing here!

Can you DIY your website?

Can you DIY your website?

In the digital age, having a website is like having your own slice of the internet pie. I refer to is as having ‘digital real estate’ It's where people find you online, learn about your business, and connect with your brand. People are so used to ‘doing the Google’...

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Can you use ChatGPT to write blog posts?

Can you use ChatGPT to write blog posts?

Talk about ChatGPT and AI is everywhere at the moment. Also, there's lots of chat about AI taking away jobs etc. The main thing to remember is that AI is a tool. What you need to do is, understand the tool and learn how it can help you in what you do. I thought I'd...

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Which type of website should you choose?

Which type of website should you choose?

When you are a new business, one of the first things that comes to mind is getting a website. And let’s be honest, it can be a bit of a minefield of where to start! You have probably noticed that there are lots of website ‘types’ – Wordpress. Wix, Squarespace, and if...

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3 top tips to speed up your website

3 top tips to speed up your website

So, you've built your website and it's looking totally tip-top. You know it looks fab with all those images, but it's so blinking slow to load. It's just no good having a good-looking website that loads really slowly. So you're probably wondering what you can do to...

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5 reasons your business should be online

5 reasons your business should be online

It's a very valid question and even more so since the pandemic. Prior to 2020 so many businesses like shops, face to face services, and restaurants, may not have considered getting their business online as their top priority. If you were in a physical location, like a...

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What your brand colours are saying to your customers

What your brand colours are saying to your customers

Your brand colours say a lot about your business. Colours can evoke different feelings in people.and can visually speak to your customers and set the scene about you and your business. ⁣They can reinforce how a product or a brand is viewed. For example, think of a big...

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Building websites that grow with your business

Building websites that grow with your business

Getting online is key for more and more businesses, even more since Lockdown. If you are just starting up your business you don't usually need some fabulous all singing and dancing website. You need something that will let people know about you, what you do, maybe...

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5 reasons you need a social media strategy

5 reasons you need a social media strategy

A social media strategy? What's all that about? Well customers simply expect to find what they are looking for online. Being found online can be a massive boon for businesses. If they can;t find you online, then they will fins a competitor instead. Social media makes...

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Resources to help your business thrive, not just survive

Resources to help your business thrive, not just survive

UPDATE This blog was written during 2020 at the height of the COVID 19 pandemic and was written to help businesses find the information to help their business to thrive during the very difficult times. I've kept it on my website as it still does contain a number of...

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How to adapt your offline business to an online business

How to adapt your offline business to an online business

Many business are predominantly offline businesses. You know what I mean, those bricks and mortar places like restaurants, cafes, pubs, shops - the kind of places you see on the high street. Even services business can be mainly offline, such as personal trainers,...

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4 tips for online success this Black Friday

4 tips for online success this Black Friday

Love it or loath it, Black Friday has now established itself in the UK. It's the day after Thanksgiving, so a little like the UK's Boxing Day Sales. Apparently the term Black Friday was first mentioned in 1951. It was used to describe people calling in sick the day...

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The Facebook Pixel – what it is and why you need it

The Facebook Pixel – what it is and why you need it

What is the Facebook Pixel? OK, first things first things first, what is the Facebook Pixel? I know it sounds like a little pixie that will do magic, and it sort of is. You create the Pixel in Facebook, in your Facebook Business Manager, and then the code is added to...

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5 tips for running successful Facebook Ads

5 tips for running successful Facebook Ads

If your business is on social media then you have probably at least considered running Facebook Ads. I'm guessing that at some point Facebook has also prompted you to boost one of your posts? There are a lot of reasons to use Facebook for your social media marketing...

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Which social media is right for your business?

Which social media is right for your business?

Ready to get your business on social media? How do you know which is the right platform? There are a few things to do that will help find which social media is right for you, your business and your customers. Understand your customers Do you know who your customers...

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10 tips to build a winning LinkedIn profile

10 tips to build a winning LinkedIn profile

Why do you need to make your LinkedIn profile stand out? A number of people seem to be a little scared of, or unsure about LinkedIn. It's not like other social media platforms. People tend to be worried about making mistakes because it can seem more grown up and...

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What is Tik Tok: what you need to know about Tik Tok

What is Tik Tok: what you need to know about Tik Tok

What the heck is Tik Tok? I'm guessing if you are over 18 you are probably wondering what on earth Tik Tok is? Well its the new social media kid on the block. Remember Vine? Well its sort of similar. It's an app that allows you to share short videos, generally no...

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6 ideas for Easter social media campaigns

6 ideas for Easter social media campaigns

Why an Easter social media campaign? Easter is a brilliant time for new social media campaigns. It's a good time to switch your social media over from a Winter feel to a brighter Spring feel. Winter is on the retreat, lighter nights are already in sight, Spring...

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Local businesses need to be online too

Local businesses need to be online too

So what's all this online fuss about? When you are a local business, primarily serving local customers, it can seem like a no-brainer to just not bother with getting online. I mean, who wants all that fuss and expense when you've got lots of local people buying your...

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Guide to Awareness Day Calendars

Guide to Awareness Day Calendars

What is an Awareness Day? Awareness Days are sometimes called National Days. They are usually days that have been set up to commemorate an occasion, a person, or a place. Sometimes even a product. There are Awareness days for pretty much every day of the year, with...

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Christmas campaign ideas for small businesses

Christmas campaign ideas for small businesses

Christmas is a big time for small businesses but it can be tricky to come up with some good Christmas campaign ideas if you are on a  small business budget. Not everyone has the budget of the big brands to do those huge campaigns with Christmas trucks! The good news...

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Where to find royalty free images

Where to find royalty free images

Content is king and the right image can make or break your content. If you are in a role or in a business that doesn't produce enough images then it can be a pain to find the right images. You can  pay a subscription service but many people just rely on searching good...

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Using competitions to boost social media engagement

Using competitions to boost social media engagement

Are you looking for ways to boost you engagement on social media? Running a competition or a giveaway can be a great way to not only boost engagement, but also increase likes and followers. Using a competition as a hook works really well in a brand awareness campaign....

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4 top tips for getting started on Instagram

4 top tips for getting started on Instagram

Right now, Instagram is big for the right businesses. It can seem daunting to get started on social media, especially a platform that has such beautiful and well-thought out feeds. Top 4 tips for getting started on Instagram 1 Create great content This one might seem...

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Using Facebook to schedule your posts

Using Facebook to schedule your posts

Are you a small business owner that uses Facebook to reach out to their customers? Do you do a whole bunch of posts in one go to your Facebook Business Page when you get a free half an hour? Then nothing for a week or two? If you post too infrequently, your audience...

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Top 10 Tips for Getting Facebook Followers

Top 10 Tips for Getting Facebook Followers

A typical question I often hear, is ‘how do I get more Facebook followers?’ This blog past is going to give you some tips on to get more followers, and potentially customers, on your Facebook business page Although Facebook follower count is generally considered to be...

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Hello new business!

I might be a new business, but I'm not new to the business of social media! I have been working in the online world for more years than I care to remember. I'm pre-Google, in fact I'm pre-web! When I first came into contact with the online world, I was working as a...

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