You will find loads of tips about websites, SEO and digital marketing here!
What is SEO – Search Engine Optimisation? SEO (Search Engine Optimization) is all about optimising your business websites and its content to improve its visibility on search engines like Google, Bing, and Yahoo. By improving your website SEO, the goal is to increase...
How to build a website for your business Are you wondering why you need a website for your business? Well for starters more than 70% of businesses have a website. That means your competitors have a website. A website is seen as an essential for all businesses now,...
Have you ever visited a website on your phone, only to find yourself zooming in because the text is too small, scrolling sideways because half the website just isn’t there, or struggling to click a button? Drives you mad doesn’t it What do you do? Well, I certainly...
A website is seen as an essential for all businesses now, including small businesses and start-ups. When you take into consideration that 71% of businesses now have a website, you would be missing a massive chunk of potential business if you didn’t have one.Still...
If your business isn’t online yet, you’re missing out on huge opportunities. The digital world is where your customers are, and having an online presence isn’t just a luxury, it’s a now a necessity. People simply expect your business to be online. Prior to 2020 so...
In 2024, 71% of businesses have a website. Just think about that for a moment. That's defintely the majority of businesses. But it's not enough to simply have this digital real estate - your website needs needs to be found when potential customers 'do the Google' and...
SEO is bandied about by everyone these days, with various 'experts' talking the talk, but what is SEO? Well, SEO stands for Search Engine Optimization, and it's a process that helps improve a website's visibility on search engines like Google, Bing, and Yahoo. The...
In the digital age, having a website is like having your own slice of the internet pie. I refer to is as having ‘digital real estate’ It's where people find you online, learn about your business, and connect with your brand. People are so used to ‘doing the Google’...
Talk about ChatGPT and AI is everywhere at the moment. Also, there's lots of chat about AI taking away jobs etc. The main thing to remember is that AI is a tool. What you need to do is, understand the tool and learn how it can help you in what you do. I thought I'd...
When you are a new business, one of the first things that comes to mind is getting a website. And let’s be honest, it can be a bit of a minefield of where to start! You have probably noticed that there are lots of website ‘types’ – Wordpress. Wix, Squarespace, and if...
So, you've built your website and it's looking totally tip-top. You know it looks fab with all those images, but it's so blinking slow to load. It's just no good having a good-looking website that loads really slowly. So you're probably wondering what you can do to...
Your brand colours say a lot about your business. Colours can evoke different feelings in people.and can visually speak to your customers and set the scene about you and your business. They can reinforce how a product or a brand is viewed. For example, think of a big...
Getting online is key for more and more businesses, even more since Lockdown. If you are just starting up your business you don't usually need some fabulous all singing and dancing website. You need something that will let people know about you, what you do, maybe...
A social media strategy? What's all that about? Well customers simply expect to find what they are looking for online. Being found online can be a massive boon for businesses. If they can;t find you online, then they will fins a competitor instead. Social media makes...
Last year's Christmas shopping was very different to previous seasons. This year is likely to continue with many of online habits we started to see from last year. The pandemic and associated lockdowns have changed the buying habits of many people. The use of...
UPDATE This blog was written during 2020 at the height of the COVID 19 pandemic and was written to help businesses find the information to help their business to thrive during the very difficult times. I've kept it on my website as it still does contain a number of...
Ready to get your business on social media? How do you know which is the right social media platform for your business?? There are a few things to do that will help find which social media is right for you, your business and your customers. Understand your customers...
Many business are predominantly offline businesses. You know what I mean, those bricks and mortar places like restaurants, cafes, pubs, shops - the kind of places you see on the high street. Even services business can be mainly offline, such as personal trainers,...
Love it or loath it, Black Friday has now established itself in the UK. It's the day after Thanksgiving, so a little like the UK's Boxing Day Sales. Apparently the term Black Friday was first mentioned in 1951. It was used to describe people calling in sick the day...
What is the Facebook Pixel? OK, first things first things first, what is the Facebook Pixel? I know it sounds like a little pixie that will do magic, and it sort of is. You create the Pixel in Facebook, in your Facebook Business Manager, and then the code is added to...
If your business is on social media then you have probably at least considered running Facebook Ads. I'm guessing that at some point Facebook has also prompted you to boost one of your posts? There are a lot of reasons to use Facebook for your social media marketing...
Why do you need to make your LinkedIn profile stand out? A number of people seem to be a little scared of, or unsure about LinkedIn. It's not like other social media platforms. People tend to be worried about making mistakes because it can seem more grown up and...
What the heck is Tik Tok? I'm guessing if you are over 18 you are probably wondering what on earth Tik Tok is? Well its the new social media kid on the block. Remember Vine? Well its sort of similar. It's an app that allows you to share short videos, generally no...
Why an Easter social media campaign? Easter is a brilliant time for new social media campaigns. It's a good time to switch your social media over from a Winter feel to a brighter Spring feel. Winter is on the retreat, lighter nights are already in sight, Spring...
So what's all this online fuss about? When you are a local business, primarily serving local customers, it can seem like a no-brainer to just not bother with getting online. I mean, who wants all that fuss and expense when you've got lots of local people buying your...
What is an Awareness Day? Awareness Days are sometimes called National Days. They are usually days that have been set up to commemorate an occasion, a person, or a place. Sometimes even a product. There are Awareness days for pretty much every day of the year, with...
Christmas is a big time for small businesses but it can be tricky to come up with some good Christmas campaign ideas if you are on a small business budget. Not everyone has the budget of the big brands to do those huge campaigns with Christmas trucks! The good news...
Content is king and the right image can make or break your content. If you are in a role or in a business that doesn't produce enough images then it can be a pain to find the right images. You can pay a subscription service but many people just rely on searching good...
Are you looking for ways to boost you engagement on social media? Running a competition or a giveaway can be a great way to not only boost engagement, but also increase likes and followers. Using a competition as a hook works really well in a brand awareness campaign....
Right now, Instagram is big for the right businesses. It can seem daunting to get started on social media, especially a platform that has such beautiful and well-thought out feeds. Top 4 tips for getting started on Instagram 1 Create great content This one might seem...