Are you a small business owner that uses Facebook to reach out to their customers?
Do you do a whole bunch of posts in one go to your Facebook Business Page when you get a free half an hour? Then nothing for a week or two?
If you post too infrequently, your audience will forget that you exist and you will quickly fade from their minds, and their newsfeeds. However, if you are posting too often, or all in one go, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed. They may even hide your posts. Check your Facebook Insights to see if this is happening to your page.
It is generally considered good practice to post 1-2 times per day on Facebook. I would generally advise most business to post once per day and then engage and share from their newsfeed. Engagement is a really important part of running a Facebook page. Social media is all about being social and no-one likes to just be talked to all time. We like a two-way conversation.
If you are very time poor, and I think that probably applies to pretty much any SME, and you struggle to find content then there is some evidence to suggest that even posting 1-5 times a month can double the clicks on your posts. And posting the right content can can be a good way to drive traffic to your website.
So, coming back to posting a whole load of content in one go, clearly a better strategy would be to schedule that content over the week, or the month. Did you know that you can easily do this using Facebook? Instead of posting immediately you can schedule the posts for later.
So how can you schedule posts on Facebook?
I made a short video on how to do this.
It’s pretty easy to do and it will take you just as long as scheduling them all in one batch but spreads your content over a period of time and keeps your newsfeed alive.
Please do get in touch if you would like help or advice.