This blog past is going to give you some tips on to get more followers, and potentially customers, on your Facebook business page
Although Facebook follower count is generally considered to be a vanity number for businesses to chase, there is still some value in it. Followers have a proportional impact on how far and wide your message spreads and the volume of how you convert. I also think that a decent number of Facebook followers can give your Facebook page a certain credibility against competitors.
So, how do we get more Facebook followers? Well, it’s not a quick and simple thing. There’s no single right way in which to do it. You, or your social media manager, will have to put in some work and effort!
Here’s my top 10 ways for gaining new Facebook followers:
- Complete your Facebook Business Page profile
This is the first thing people see when they come to visit you on Facebook. Make sure your contact details and hours of operation are all complete. Create catchy descriptions and let visitors know why they should like you! Make sure your images are good and on brand. If you have a logo, then use it.
- Make you Facebook Page easy to find
Make sure that your page name is relevant and that your username (the @name bit) is memorable and consistent. Add you Facebook Business page URL to your website and other social media platforms and use them to cross-promote your page. Also, ensure you have the Facebook Business page URL on your offline marketing, such as business cards or shop window.
- Post great and relevant content
Know who your potential customers are and create content that will appeal and make them want to engage with you and encourage them to keep coming back for more. Create shareable content so that people will want to share it. Make it easy to share and make sure that it’s branded so people will know it came from you.
- Share others’ content
Who doesn’t love validation? Having your content shared can be a great ego boost. It will encourage them come back to see what you do and maybe do a reciprocal share. If it’s relevant to your audience then 3rd party content is a great addition to your content strategy. Delight your audice with content they want to see.
- Engage with others
Make sure you respond to any comments. Ask them questions. Show your personality in your engagement – no-one wants to talk to a robot. Oh, and increasing and maintaining engagement should see an increase in your organic growth. Reach out and engage with influencers too.
- Follow others
It’s not always as obvious but did you know that you can engage and follow other company pages as your Facebook Business Page? This is a great way to build awareness among like-minded companies and their followers. You can even view the newsfeed for your business and like and share posts as your Facebook page.
- Be consistent
You need to be consistent with your posting schedule. Don’t post twice a day for a week and then forget for a month. You should, ideally, be posting once a day and this can be a mixture of your own content and 3rd party curated content. Make sure that you are consistent with your look and feel and your tone of voice.
- Run a competition
Running competitions or giveaways can be another good way to increase your likes (and your engagement and reach). Just make sure that it complies with Facebook rules. Adding a Facebook Ad boost to this can really make a difference.
- Run Facebook Ads
Facebook Ads are another great way to increase Facebook likes. To get the most out of your ads, you can target by your community’s interests to find people similar to your current fans.
- Test, Analyse and Learn
I can’t stress how important this is. Facebook Insights is a brilliant tool for finding out which posts are working. You can view reach, engagement, new likes and the best times to post metrics will help you understand what’s driving your likes and engagement.
I’ve created a nice easy infographic that you can download and print off. Click here if you would like a copy.