When you are a new business, one of the first things that comes to mind is getting a website. And let’s be honest, it can be a bit of a minefield of where to start!
You have probably noticed that there are lots of website ‘types’ – WordPress. Wix, Squarespace, and if you are looking at an online shop, you will come across Shopify too.
Where do you start? You will see both Wix and Squarespace firmly set themselves at small businesses who need to get website up quickly and easily. You’ve also probably heard that WordPress is best or even that it may seem a bit techy.
Now, have you ever bought or leased a car? I guess you understand that if you own a car, then it’s yours and if you lease a car, then it’s never really your car and it’s owned by the leasing company.
Well, believe it or not, websites are similar.
If you have a Wix or Squarespace website (or Shopify for that matter), then they are basically leased websites. If you do something, or sell something, that goes against their terms they can close your website. Or if they put the prices up, you can just simply switch suppliers. If they are too slow for your website, then again you really do anything about it.
WordPress is different. It’s the equivalent of a car you’ve purchased. An owned car. Ot belongs to you. If you want to spray it bright pink with purple spots then you can. No-one, except may the style police, will tell you off.
So, your WordPress website is owned by you. The terms, are your terms. If your WordPress hosting company puts up the prices or isn’t fast enough then you can simply move your website to another WordPress hosting company. Most companies will even move it over for you.
Oh and don’t be put off with people saying it’s more techie, because it has some fab free page builders that are all drag and drop and just as easy to use as the leased websites!
Here’s a few more reasons why WordPress is a better option for your website:
- WordPress is an open-source platform, which means that anyone can contribute to its development. As a result, there is a massive community of developers and users working together to create new plugins, themes, and features. This makes it easier to customize your website to your exact specifications, and to scale your website as your business grows. Wix and Squarespace, on the other hand, are proprietary platforms, which means that you’re limited to the features and functions that they provide.
- WordPress offers more flexibility when it comes to design. There are thousands of free and paid themes available, each with its own unique style and customization options. This makes it easy to create a website that truly reflects your brand. Wix and Squarespace, while they do offer a range of templates, have limited customization options, and it can be challenging to make your website stand out.
- WordPress is more SEO-friendly than Wix and Squarespace. WordPress has a wide range of plugins, such as Yoast SEO, that can help you optimize your website for search engines. These plugins can help you improve your website’s ranking, increase traffic, and generate more leads. The others have some SEO features, doesn’t offer the same level of optimization as WordPress. However, Shopify does now have Yoast SEO options.
- WordPress offers better security features than Wix and Squarespace. WordPress has a large community of developers who are constantly working to identify and patch vulnerabilities. Additionally, there are numerous security plugins available that can help protect your website from attacks. Wix, on the other hand, has had some security concerns in the past, which has led some users to question its reliability.
In conclusion, while Wix or Squarespace may seem to be a good option for beginners who want a quick and easy website, WordPress is the better choice for those who want more flexibility, scalability, customization, SEO optimization, and security. So if you’re serious about creating a website that truly reflects your brand, go with WordPress.